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Billboards are the largest and most impactful of the various out-of-home media formats. Located primarily on major roads, interstates, and highways they offer the highest level of consumer exposure (eyeballs) mainly because of the high-density roads they are towering over. A typical bulletin is 14’x48’, though some can measure 20’x60’ or 10’x40’ in certain markets. They can also be “customized” through extensions and embellishments as well.
